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Aró Digital Strategy


ASP.NET_SessionId
General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Used to maintain an anonymised user session by the server. If you proceed to booking or to purchasing anything else on the website, the cookie will store personal data from page to page to help complete the booking process.

cookie_message_accept 1 year
This records whether you have accepted cookies or not.

Google Analytics


_ga 2 years
_gat_aroDevTracker
_gat_AroHotels
_gid up to 2 years
_gat_DevTracker
Used to distinguish unique users by assigning a randomly generated number as a client identifier on the website and booking engine. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
https://www.google.com/policies/technologies/types/

_utma, _utmb, _utmc, _utmt, _utmv, _utmz
These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics.
Found out more about Cookies & Google Analytics 

_gat Session
Used to throttle the request rate - limiting the collection of data on high traffic sites.

NID up to 6 weeks
The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

DV up to 6 weeks
Google ad personalisation

CONSENT 20 Years
Cookie consent setting.

1P_JAR 1 week
These cookies are used to collect website statistics and track conversion rates on the booking engine.
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en-US

Typekit


p.gif Session
Typekit uses a tracking image from this domain to calculate font usage and pay foundries appropriately for the use of their fonts.

Google AdWords


ads/ga-audiences Session
Used by Google AdWords to re-engage visitors based on the visitor's online behaviour across websites.

collect Session
Used to send data to Google Analytics about the visitor's device and behaviour across devices and marketing channels.
https://www.google.com/policies/technologies/types/

Facebook Pixel Code


tr Session
This helps us track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads.

fr 3 months
Facebook tracks Facebook users with a cookie (fr) that is used to deliver a series of advertisement products such as real time bidding from third party advertisers.
Read More about Facebook Cookies

Double Click


DSE,DSID, IDEsession duration
Used for retargeting, optisimisation, reporting and attribution of Google advertisements.
https://www.google.com/policies/technologies/types/

Freshmarketer


Freshmarketer collects information about how you use our website so we can improve it for you in future. This information is not personally identifiable.

zarget_user_id 1 month
Assigns users an anonymous ID so that they can be distinguished from each other.

zarget_visitor_info 1 month
_zg* Session

pageViewCookie Persistent
test Persistent

zarget_visitor_location Persistent
Used to determine which version of the website the user is viewing and from where.